Pool safety is an important issue, especially in the warmer months when backyard pools become more inviting to young children. I developed and delivered a large-scale public sector pool safety campaign to raise awareness of pool safety laws and support pool owners in understanding their obligations. This campaign included key messages and a coordinated program of communication activities.

Pool safety laws are complex and technical, so I worked with subject matter experts to translate detailed regulatory information into accessible, easy-to-understand content. This included consumer-facing content, across a range of digital and print formats, as well as a series of videos designed for a technical inspector audience.

One of the pool safety videos was embedded into the course content of a registered training organisation and became one of the most watched videos on the organisation’s YouTube channel.