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Content, Strategy & Editing

Inkstone Copy offers copywriting and content marketing delivered with calm, clarity, and intent.

I specialise in crafting content rich with strategic thinking for businesses who want to build trust, educate, and foster long-term relationships with their customers.

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Website Copywriting

Original copy for new websites, rebuilds or brand repositioning that translates your expertise into clear, thoughtful communication – so visitors understand and trust what you do, without second-guessing it

    • Original copy

    • Research and comprehension

    • Strategic framing and clarity

    • Light SEO (structure, headings, keyword word use)

    • Tone and language consistency across site/pages

    • Two rounds of revisions

    • 2–3 page website: from $1,500

    • 4–6 page website: from $2,500

    • Larger websites & repositioning projects: $3,500–$4,500

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Website Copy Refinement

Refining existing website copy so it communicates what you do clearly, accurately, and with intention – without losing what already works. This also includes refinement of AI-generated copy to restore clarity, tone and intent.

    • Structural tightening

    • Language clarity

    • Removing vagueness or jargon

    • Improving flow and understanding

    • Ensuring consistency of tone and message

    • Two rounds of revisions

  • From $1,200 for projects (or $300 - $600 per page)

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Individual Blog Posts

Blog content written to inform, educate and engage – without sacrificing nuance or accuracy. Individual blog posts/articles are best for one-off articles, campaign content, or businesses seeking high-quality writing without full strategic content program.

    • One original blog article (approx. 800-1200 words)

    • Independent research to ensure accuracy and depth

    • Human-focused writing tailored to your brand voice

    • Clear structure for readability and flow

    • Light SEO alignment for clarity and discoverability

    • Two rounds of revisions

  • From $750

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Blog Retainer

A monthly blog retainer for businesses seeking consistent credibility and long-term visibility through well-researched, expertly written content—no new briefs needed. It builds a considered, evolving knowledge base that reinforces messaging and grows in value, not a content dump.

    • Original blog posts each month (approx. 800-1200 words each)

    • Topic planning aligned with your business goals and audience

    • Strategic research to sustain accuracy and substance over time

    • Human-centred writing with brand consistency across voice and messaging

    • Intentional structure for readability and flow

    • Light SEO best practice (headings, search intent awareness)

    • Two rounds of revisions

  • 2 blog posts: from $1,400

    Additional capacity may be available on request.

Let’s write
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Content Marketing Strategy & Audit

Content works best when it is intentional. This strategy and audit offering provides clarity on your current content, defines clear direction, and outlines practical next steps – so your communication is consistent, purposeful, and aligned with your business goals.

    • Audit of website content and key channels

    • Clarification of objectives, audience and messaging

    • Strategic recommendations for channels and content types

    • Risk and resourcing considerations

    • Budget guidance and content priorities

    • A clear roadmap for next steps.

  • From $2,800

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Content Activation Plan

A strategic plan that translates direction into action for a specific campaign or launch. This plan defines key messages, priority audiences, channels, and recommended content deliverables, supported by a clear timeline for rollout.

    • Campaign or launch-specific key messages

    • Target audiences and channel recommendations

    • Suggested content deliverables

    • High-level timeline and sequencing

  • From $2,400.

    Available following a content strategy and audit, or for organisations with a clear strategic foundation already in place.

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ADDITIONAL SERVICES

Editing

Editing and proofreading that refine existing copy for clarity, accuracy, and flow – approached with care for meaning, nuance, and the original voice. Suitable for considered editing work rather than rapid turnaround. Minimum engagement applies to ensure sufficient time for careful review. From $120 per hour. Quotes provided on request.

Custom Writing Projects

Some projects don’t fit neatly into these predefined services. If you have a writing request that isn’t listed here, you’re welcome to get in touch to discuss scope and suitability. My experience also includes business and industry writing (reports, guides, features), email marketing (newsletters, EDMs), and video scripts. Projects are considered on a case-by-case basis.

Let’s get started

What happens next?

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    Starting the conversation

    After I receive your enquiry, we have a quick call or email conversation (whatever you prefer), so I can learn about your business and the services you are interested in. Our conversation helps determine how I can best support and add value to your business goals.

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    Setting the direction

    If we decide to work together, I will send you a proposal that outlines the recommended approach, scope, timeline, and investment. Once you’re happy to proceed, we confirm your place in the workflow with a deposit. Then I send you a client questionnaire – you answer some questions about your business, your business goals, and your customers (don’t worry, there are no wrong answers to any of these questions).

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    Shaping the story

    This is where the story of your project takes shape – I move into research and writing, guided by strategy. It’s a deep dive into understanding your industry and plenty of time devoted to writing, editing, and strategic thinking.

  • Close-up of an old, worn-out fountain pen nib with engraved text, set against a plain, light-colored background.

    Bringing it together

    Now is the time for you to review the final draft and provide feedback. Every project has two rounds of revisions included in the price. I make any final refinements and do a full proofread. Then we wrap things up and the deliverables are handed over to you to kick off the next chapter of your business story.

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Get In Touch

If you're considering working together, or you're not sure where to start, I'd love to hear from you.

Let’s work together